Middle Tennessee Football 2024 | Director of Football Creative Media
This compilation features a curated selection of projects completed as the Creative Director for Middle Tennessee Football in 2024.
Responsibilities:
Responsible for coordinating, creating and producing: social media content for official MTSU football accounts and staff, recruit specific mailers, name tags and itineraries for official/unofficial visits. Develop brand identity for the program through all print, digital and social platforms. Coordinate research of new technologies and uses of social media and marketing to enhance the MTSU football program.
Takeaways:
With the MTSU football program undergoing a change in leadership, this collection of content was produced to introduce a new era of MTSU football. This resulted in the formation of the Boro Built - Middle Made era in which a gritty, impactful and fresh visual style was constructed by utilizing an alternative black base with flashes/gradients of blue being positioned on the borders of the base design. It was important to generate a visual style that not only matched the personality of new head coach, Derek Mason but also stood out in an industry where white backgrounds are utilized at high levels.
Logos
Photography
Motion Graphics
Videography
